Bridge & Burn
![[Cara Denison photo]](https://images.squarespace-cdn.com/content/v1/5279ac97e4b00c55d10ee358/1418930576940-ASWAIDO7G7EU379A2V4I/image-asset.png)
[Cara Denison photo]
Since 2009 Portland-based apparel brand, Bridge & Burn has been making functional unpretentious clothes that perfectly straddle the line between outdoorsy and west coast urban.
Much-loved in their hometown, Bridge & Burn was ready to spread their reach across the country and into some high potential new markets including Australia and Japan. With a gorgeous product and stunning photography, what they really needed was a compelling content strategy to help them claim their place as the definitive Portland clothing brand.
First we established a firm strategic foundation: competitive analysis, audience research and persona development, voice & tone guidelines, and a publishing channel guide. With those pieces in place we developed an editorial calendar to align with seasonal production and major industry events.
A cornerstone of the strategy is the long-form profile series, Bridge Burners. Each edition shares the story of an ambitious entrepreneur who, like owner Erik Prowell, "burned the bridge" of working for anyone else. Original photography shows the subjects in Bridge & Burn clothing, putting an irresistible spotlight on the Bridge & Burn lifestyle.
Sample Work
Bridge Burner profile:
Ryann Bosetti, The Tropics.
Artist Profile: Meredith Adelaide
Bridge Burner profile:
Dane & Clinton, Bestie
Bridge Burner profile:
Matt Pierce, Wood & Faulk
Blogger collaboration:
Emmadime x Bridge & Burn
Bridge Burner profile:
Keighty Gallagher, Tight Club Athletics
Maker collaboration: Another Feather x Bridge & Burn
Staff Picks: Sarah C., Office Manager & General Badass
“Amanda has a rare and valuable combination of skills: she has a solid digital marketing background paired with a knack for crafting compelling editorial content. She was exactly what Bridge & Burn needed: her content strategy and voice/tone guidelines laid the foundation for huge sales growth at the end of 2014. She executed it with style and a ton of self-motivation. Every individual she featured on our site told me it was their favorite piece they ever read about themselves. Through her gumption and creativity, she turned her role into far more than I asked or expected—moving beyond just a marketer and writer, and acting as a strategic consultant who is passionate about growing the brand. Additionally, she always has a great attitude and never hesitates to take initiative. We loved having her around the studio and quite frankly, I wish she was still around.”